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This picturesque colonial village located on the north-west side of the Volcano of Tequila is famous for its production of semiprecious stones, in particular the mining of opal, turquoise and agate. Numerous mines can be found in the hills surrounding villages such as San Simon, The Guajical, Cóbano and San Andres and welcomes visitors. In the main square much socializing occurs- which in reality are friendly trading sessions involving local miners making small but substantial business arrangements. Visitors to the area have the opportunity to buy locally mined stones in either a polished or raw state at a good price from kiosks located in the town centre.
The isolated Prehispanic village of Tlatoanazgo was later called Xochitepec, meaning ´place next to the hill of flowers´. The site can be found at the foot of a hill facing the north and in the past was covered with flowers during the rainy season.
The Coat of Arms was designed and made according to the history, origins and geography of the area and was accepted according and conforming to the rules, laws and art of science heraldry and heroism by Mr. Don Gabriel de Jesus Camarena and Gutierrez of Lariz. The official approval of the municipal shield took place at the meeting of Cabildo held on October 10 1987 by the H. Municipality of Magdalena, Jalisco and by the municipal president C. Jose Rafael Ascencio C 1985-1987.
Geographically located between the coordinates 20°49' 00'' to 20°-58', 08'' north latitude and 103°53' 20'' to 104°-13' 15'' west longitude with an average height of 1.675 meters above sea level. The geographical data of the municipal are: 20°54' latitude, 103°59' longitude and 1,400 meters in height. Territorial Extention Its territory extends 445.36 square kilometers. Boundaries Magdalena is adjacent to the north of Hostotipaquillo, to the south of Etzatlán, San Marcos and San Juanito of Escobedo, to the east of Tequila and to the west of Nayarit state.
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| Distance from Magdalena to: | |
| Guadalajara | 80 Km |
| Tequila | 20 Km |
| El Arenal | 40 Km |
| Amatitán | 30 Km |
| Etzatlán | 35 Km |
| Hostotipaquillo | 20 Km |
| San Marcos | 55 Km |

Typical food of the region: pozole, beef cooked in a special sauce and enchiladas.
Beverages: tequila and mezcal

Produces fine jewelry and ornamentation specializing in opal mounted in gold, silver and nickel silver. The semi precious stone found as clusters is extracted in large quantities from local mines close to huajical or pata de gallo ´Leg of Rooster´, and San Simon. Magdalena has several opal and obsidian workshops in which beautiful objects from these minerals are crafted. Obsidian is characterized as a black, opaque rock and both obsidian and opal are mined from quarries. The municipal seat of Magdalena also has more than 5 obsidian and opal workshops as well jewelry and crafts stores selling these minerals.


















