Represents an important part of Mexico´s tourist contribution to world culture.
The Tequila Trail was created with the intention of helping increase the competitiveness within the tourist industry and related sectors in the municipalities of el Arenal, Amatitan, Tequila, Magdalena and Teuchitlán, together with promoting our national drink "Tequila". Both are closely linked to the economic and cultural development in the region. Past centuries are reflected in valuable cultural heritage, archaeological monuments and unique, magnificent constructions takes you back to past times as history, art and architecture are blended in a unique way shaping places like no other: the path of Tequila to the Agavero Landscape. Familiarizing yourself with the route will show you what Jalisco tourism has to offer to world culture. Something you must not miss.
The Agavero Landscape and the old industrial plants already form part of the heritage of mankind. A meeting held in Lithuania during July declared its natural landscape a winner with world distinction for its outstanding universal value and cultural significance beyond borders.
This statement emphasizes the work already done since April 2009 with the Tequila Trail to the Agavero Landscape. Also in 2009 the Interamerican Development Bank (IDB) signed an agreement with the Regulatory Council of Tequila (CRT).
The goal of the project is to help increase the competitiveness of micro, small, and medium companies (MiPymes) in the selected area where Tequila originated as well as to develop the Tequila Trail to the Agavero Landscape, creating a business network for the promotion of cultural and rural tourism. With a common vision we will develop and market tourist based products and services according to demands of the market.
This project is an opportunity for the Multilateral Investment Fund (MIF) or ´Fondo Multilateral de Inversiones´ (FOMIN) to closely collaborate with the private sector of Jalisco State, specifically with micro, small, and medium businesses (MiPymes) for the development of a specific region which is expected to produce a model capable of being copied- not only for other regions of Mexico but also other Latin American countries.
The Tequila Regulatory Council is responsible for managing The Tequila Trail for the Agavero Landscape. Tourists will have the opportunity to explore archaeological sites, old style houses, opal and obsidian mines, distilleries and the magnificent Agavero Landscape. Familiarizing yourself with the route will show you what Jalisco tourism has to offer to world culture. Again, something that you must not miss out on.
Throughout these archeological sites, outstanding examples of the Indigenous Culture of the Guachimontonescan be discovered in the ruins that form a series of concentric patterns from the towns of Teuchitlan to Magdalena. You can also admire the splendid buildings and architectural styles of the old Haciendas, Mansions and Taverns. These are only one of many choices that can be enjoyed by the sight seeing tourist.
You can also participate in the traditions of the harvesters and coopers for which the Agavero Landscape is the main attraction, or experience the vitality and history of local style markets, shops and of course, sampling the cuisine.
You can enjoy among others:
· The Tequila Volcano - 2900 meters high and dominating the area
· The mountain range and valley are located in the basin of the Santiago River which is within the States of Amatitan and Tequila
· Visit the Opal Mines in the towns Analco, Hostotipaquillo and Magdalena.
· Obsidian Handicrafts made from this volcanic stone from which the name of Tequila originated
· Distilleries (you will become acquainted with the production and processes of this wonderful drink)
· Mariachi and Charrería; icons of the Mexican nationality
· Craft Workshops
The Regulatory Tequila Council (CRT) will coordinate the route and be responsible for certifying the added establishment to this project. The certification will take place through the delivery of TT Distinctive (Tourism, Tequila) similar to TT Distinctive.
· A network of 500 MiPyMes which offers products and services along the Route and certificates with TT Distinction
· Route with 8 types of attractions as defined and marked.
· Line of 15 marketable products integrated into the concept of the Route.
· Image and association of Tequila as a tourist destination.
· Increase of tourist visits
· Dissemination of Tequila culture
· Increase in spending on products and services offered by the Route
· Increase in employment sources
· Development of new companies
· Financial Support
· Elimination of informal markets (Street Venders). Regardless of which sites you visit, please do so respectfully. Although all places are distinguished with unique features, there is much more to be discovered in each. Allow yourself enough time to walk around and enjoy everything these places have to offer. Get ready to experience the Tequila Trail and the Agavero Landscape and discover the joy and history of these world significant sites. You won’t regret it!